Our mission is to document, discuss, and share the cultural dimensions of football (soccer), highlighting how the sport connects people, communities, and identities across the world.
Why We Exist
01Highlight the human and cultural dimension of sport
02Document global cultural diversity through football
03Preserve stories, traditions, and lived experiences
04Build a global platform connecting sports, culture, and humanity
Cultural traditions surrounding matchday preparation
Interactions between fans, players, officials, and local communities
Cultural identity expressed through clothing, chants, and symbols
02
Within the 90
▸ Match-Time Culture
Cultural expressions within stadiums and fan communities
Emotional, social, and collective experiences during gameplay
Interactions between fans, players, referees, and officials
Cultural unity, rivalry, and shared identity expressed through sport
03
After the 90
▸ Post-Match Culture
Post-game rituals and celebrations
Cultural storytelling, reflection, and emotional processing
Food traditions, social gatherings, and community bonding
The broader social and cultural impact on individuals
FOCUS
Phase One
Initial Focus: Football
Through interviews, storytelling, documentaries, and observational content, the channel will capture authentic cultural experiences featuring:
Current and retired players
Managers and coaches
Fans & supporter communities
Match officials and referees
Cultural influencers
The Future
Beyond The Pitch
As the channel grows, CultureIN90Minutes will expand its cultural exploration to include other sports, examining how different sporting environments shape cultural identity, traditions, and global human connection.
